Hello everyone, I’m Liu Yichen from Guizhou Xijiu E-commerce Information Industry Co., Ltd., and I’m currently in charge of the construction and promotion of the Zhijiao Baijiu brand. Starting from 2023, I have embarked on building an online content system for the Zhijiao Baijiu brand. Additionally, collaborating with the popular IP, the programmes utilized contents that is more aligned with the communication context of the internet to convey the brand attitude. By emphasizing the brand proposition of being the preferred choice for youth gatherings, the brand exposure achieved over 4.9 billion, successfully breaking through the traditional baijiu market dominated by business occasions.
