With over 15 years of experience in market research, Mazeline Guo has honed her expertise in the Fast-Moving Consumer Goods (FMCG) sector, with a particular emphasis on the beauty, personal care, food and beverage, as well as healthcare industries.
Skilled in the integration of big data analytics with nuanced small data insights, she employs a diverse array of research and analytical methods to uncover market trends, pinpoint consumer needs, and identify opportunities for product innovation, all to foster growth in brand business.
