With 15 years of experience in brand positioning consulting, Peter Pei is recognized as China’s most hands-on expert in strategic positioning implementation, specializing in breaking through and transforming national brands.
—He has served as Marketing and Brand General Manager for several companies with market values exceeding 10 billion yuan. Currently, he is the Vice President of Brand and Marketing at Macro, a leading brand in China’s water heater industry.
Pei has been honored as one of China’s Top 500 Chief Brand Officers, serves as a practical instructor in positioning implementation at the Jin Cuodao Explosive Product Training Camp, and is a distinguished judge for the TBI China Advertising Festival.
He has pioneered a unique 7-step positioning process and 14 positioning tools, designed to secure the correct brand positioning and deeply implement it operationally, greatly aiding in brand transformation.
