Candy Deng is currently the President of Hair Care & Brand Management, P&G Greater China. She has over 20-year history in P&G, spanning brand management for diverse categories. She owns extensive experiences in brand building and profound understanding of the Chinese market.
Candy has previously managed business of Personal Cleansing Care (Safeguard, OLAY body care), Oral Care (Crest, Oral-B) and has achieved remarkable growth. She owns the sound reputation in brand building, brand long-term portfolio management, innovation strategy, and comprehensive consumer marketing planning. In Brand & Media Operations team, she committed to lead the team with change, to explore cutting edge marketing model and trend, which led to the rapid growth of P&G i-Omni Retail business. In her current role at P&G Hair Care, Candy Deng fearlessly spearheads the brand building and transformation journey for Hair Care brands (Head & Shoulders, Pantene, etc.) with a vision focused on leading category growth.
Candy is also deeply committed to nurturing the next generation of marketing and brand management talents. As the Head of GC P&G Brand Management, she has cultivated the brand organization, instilling robust brand building skills and practices.

With 15 years of marketing strategy and integrated marketing experience, long-term service to the internet and e-commerce industries, and a keen understanding of online advertising in China and the globe, he currently works at Ocean Engine, where he is responsible for the branding and marketing of the Ocean Engine platform.

Mr. Wang Yi, Vice President and Chief Marketing Officer of Li Ning (China) Sports Goods Co., Ltd. He joined the Group in June 2023, and is responsible for the Group’s brand strategic planning and management, sports resource management and multi-category product marketing, and corporate public relations.

Mr. Wang previously served for a number of world-renowned consumer goods corporates such as Procter & Gamble, Mars, Johnson & Johnson, engaged in multi-category and multi-brand marketing management. He was also in charge of brand management, media planning and digital transformation of Yili Group. Mr. Wang has extensive experience in consumer insight, brand building and marketing.

Hasan Boylu is a shaper, consumerist, and dad with over 25 years of global business experience. Throughout his career, he has worked at world-leading brands, focusing on innovation, product creation and merchandising, design, and enhancing consumer experiences. Hasan currently leads the APAC market for Vans product at VF Corporation. The majority of his professional journey has been at Nike, where he honed his expertise in crafting impactful brand strategies and driving market growth. His career also includes key roles at Converse.

Hasan started his journey in e-commerce back in 2000, gaining early experience in digital transformation and consumer engagement. With two Master’s degrees from Germany, he combines his engineering background with a passion for storytelling and marketing, making him a dynamic leader in the industry. He has lived and worked in major markets across Europe, the USA, and China, enriching his perspective as a true global citizen. Fluent in several languages, he thrives in diverse, cross-functional environments, adeptly navigating different cultures and business landscapes.

Beyond his corporate responsibilities, Hasan is deeply committed to mentoring and supporting startups, as well as contributing to various community initiatives. He is a strong advocate for leveraging education and physical activity to foster healthier, more sustainable communities.

When it comes to innovation, Hasan believes that “Innovation is oxygen.” His approach is centered on creating meaningful consumer experiences that are both intellectually engaging and emotionally resonant.

Jie Cheng is the Global Vice President and Head of Digital Commerce at Mondelēz International, based in Chicago. Since joining Mondelēz during the height of the pandemic, Jie has led the transformation of the snack giant’s digital commerce practice, more than quadrupling its business to $3 billion and continuing to grow. With a passion for consumer-centric growth and digital commercial excellence, she is responsible for driving Mondelēz’s long-term digital commerce vision across the organization worldwide.
With a 25-year career in the FMCG industry and beyond, Jie has operated across different regions and diverse cultures, holding leadership positions at Fortune 500 companies including Philips, Danone, Campbell Soup, and Hershey. Born in Zhejiang, China, Jie studied and taught at Wuhan University before moving to the United States in 1998 to pursue her MBA at Thunderbird School of Global Management.

Mark Xie, Co-Founder & COO of DeepZero
As a renowned marketing expert on consumer behavior analysis, Mark has rich experience in the integration of innovative marketing technology and comprehensive business growth solutions. He has over ten years of experience working as a senior executive in marketing and management for leading multinational corporations across consumer goods, auto and digital industry, including P&G, SC Johnson, Maxxium China, Fedex Kinkos, etc. Mark holds an EMBA from CEIBS, a bachelor degree and a master degree in Law from Peking University.

Mark has gained many awards in the field of marketing and business growth, including 2015 Mobile Internet Leader at the 22th China International Advertising Festival, 2018 Digital Marketing Most Influential People at IAI (International Advertising Awards).

Shelley, General Manager of bilibili Marketing Center, is responsible for integrating various media resources of bilibil( an iconic brand and a leading video community with a mission to enrich the everyday life of the young generations in China), providing advertisers with digital media marketing solutions fit for young people.
Shelley has over 10 years of Internet media marketing experience, and has unique understandings of digital marketing, social marketing, content marketing and media integration; Before joining bilibili, she successively worked for Renren and Tencent, creating many excellent digital marketing cases for customers under the changeable network media environment. She will lead the bilibili Marketing Center to create a new digital marketing model for youth in China, providing advertisers with media solutions based on bilibili’s unique youth community culture and online and offline businesses.

Charles Cao
Nint CMO
Executive Director of the Nint Big Data Research Institute
20 years of experience in integrated marketing, while specializing in accelerating digital transformation and fostering data-driven business growth; previously held comparable roles at Ogilvy and Kearney.

Current Position and Responsibilities
Danielle Jin is SVP, Chief Marketing Officer for Asia Pacific in Visa. Based in Singapore, she oversees Visa’s brand and marketing strategies across B2C, B2B, and client marketing across Asia Pacific. Danielle has been on the Campaign Asia-Pacific’s Marketing Power List since 2021.

Other Information
Prior to leading Asia Pacific’s marketing team, Danielle was Head of Marketing for Greater China, where she successfully supported business growth in Mainland China, Hong Kong SAR and Taiwan through a strong focus on data-driven marketing approaches. She also led Visa’s Asia Pacific Centre of Excellence for Cross-Border strategy and campaign development, and was responsible for strategy, creative and delivery across the region. She joined Visa in 2016.

Before Visa, Danielle was Vice President, Beverage Category for PepsiCo China. In this role, she led the entire beverage category growth strategy, as well as the marketing and innovation agenda. Before PepsiCo, she was Director of Marketing with Ghirardelli Chocolates in San Leandro, CA. Prior to that, she worked with McKinsey & Co. in Atlanta, GA. Danielle started her career with Unilever.

Danielle is a published writer with two books, numerous short stories, and essays, and is a guest lecturer on Strategy and Marketing topics. She holds a Bachelor of Business Administration, Marketing, from Fudan University, China and an MBA from Yale University, USA.

Q Chen has amassed over 20 years of experience in digital Internet marketing. His career includes a decade at Renren (2005-2015), where he played a pivotal role in the commercialization of social media. Since 2016, he has led the brand advertising division at Xiaomi Group, developing innovative marketing strategies for mobile phones, OTT, and IoT smart hardware. Chen’s expertise has been recognized through his appointments as a visiting professor at the Advertising School of Communication University of China and as a marketing scientist at Miaozhen Marketing Academy. He has also served as a final judge for prestigious awards like the China Advertising Great-wall Awards, the Effie Award (Greater China), and the ECI Award.

Under the guidance of Xiaomi Group’s 「Human x Car x Home」strategy and its vision of 「advertising as a service」, Chen always prioritizes user privacy and user experience. He continuously explores and successfully establishes industry-leading advertising methodologies and models for mobile personal scenes, OTT home scenes, and AIoT smart life scenes. He has built an intelligent ecological brand marketing business model and customer service system with distinct Xiaomi advantages, actively promoting the construction of a marketing system that aligns with the era of the Internset of Everything. This has opened up more business scenarios for brand owners and stimulated greater-than-expected business value.

Keerthi Kumaravelu is the Group Director of the CRO Office and Data Transformation at Dyson, headquartered in Singapore. With over 15 years of leadership experience at MNCs such as Procter & Gamble, LEGO, Electrolux, and Zespri, she is known for seamlessly integrating commercial acumen with deep technical expertise. A visionary in direct-to-consumer models, digital, data, and AI-driven transformation, Keerthi has spearheaded pioneering initiatives that leverage data to enhance business performance, accelerate growth, and sustain a competitive edge in an ever-evolving global landscape.

Joseph Zheng joined Porsche as the Chief Executive Officer of Porsche Digital China in 2023. Before Porsche, Joseph took executive leadership roles at renowned companies including BMW China, Nokia, and Intel.

Joseph has in-depth expertise in developing and scaling digital products and services, along with a solid experience and unique insights into digital transformation and customer solutions innovation.

Krystal Ze, currently serving as the Brand Director of Zhao Yi Ming Snacks, is an experienced marketer and brand strategist.
She is fully responsible for brand building, brand marketing, product marketing, and local lifestyle services atZhao Yi Ming Snacks . During her tenure, she has helped the company and its campaigns win prestigious awards such as Most Innovative Companies Award, China Content Marketing Awards, and Isee Global Food  Innovation Award (Enterprises).
Previously, she held the position of Brand Head for WOW COLOUR under MINISO and also for Guan Zhan Collagen. She successfully helped revamp and upgrade a traditional local beauty brand, propelling it into the Top 10 on Tmall Beauty. Additionally, she has experience in building a brand from scratch, taking it from zero to one. With over 10 years of industry experience, she has deep expertise in the fast-moving consumer goods (FMCG) market and possesses a profound understanding of new consumer trends, brand building, and promotion.

Axel Adida is a seasoned digital leader with a passion for igniting growth. From his childhood fascination with technology, Axel has built a remarkable career transforming businesses at industry giants like L’Oréal, Sanofi, and BCG.

At his current position as Chief Digital Officer at Beiersdorf, Axel thrives on driving digital consumer connections and leveraging technology to serve Beiersdorf’s iconic brands like Nivea and Eucerin. He’s a data wiz, wielding analytics and AI to craft precision marketing campaigns and drive eCommerce success.

Beyond the digital realm, Axel embraces creativity. A musician and art enthusiast, he brings a unique perspective to brand building.

Yezi Li, Digital Innovation & Service Director for L’Oréal North Asia. Specialising in branding, 360 marketing communication, digital innovation, and digital transformation. Over 15 years of extensive experience in integrated marketing communication in the UK, the US, China, and Japan. Brand portfolio widely covers cosmetics, fashion, entertainment (film & music), and FMCG.

A seasoned veteran in digital marketing, Roy currently serves as the CEO of YOYI Tech, a leading provider of omnichannel intelligent marketing platforms. Prior to joining YOYI Tech, Roy held the position of Head of Google AdSense in the Asia Pacific and Japan region. Under his leadership, he established high-performing teams, transforming Google AdSense to be the No.1 Ad Network in the region and growing revenue to US$1 billion from scratch in less than six years. Before his tenure at Google, Roy played pivotal roles at 3Com Asia and Sun Microsystems China. Roy holds a Master’s degree in Business Administration from the Haas School of Business, University of California, Berkeley.

Mr. Leo, joined NetEase in 2013 and now serves as the vice president of NetEase
Media, fully responsible for the NetEase Media Marketing Management Center, Strategic Operation Department and Investment Department. For many years, he has been the vice president of China Advertising Association, Deputy Director of Modern Advertising Awards, the judge of Advertising Award, and the judge of TMA Mobile Marketing Award and Golden Pupil Award of Chinese Content Marketing, etc. From 4A to Internet media work experience, so that he has a professional and sharp marketing vision and rich unique strategy and marketing management experience. During his tenure at NetEase Media, he initiated and deepened the development of NetEase “Attitude Marketing” System, led the team to create popular cases winning
major domestic and foreign mainstream industry awards for many times, which established the NetEase “Attitude Marketing” – well-known inside as well outside the industry position.

Charles Wang is currently the Vice President of Lenovo Group and CMO of Lenovo China. He is fully responsible for the brand strategy, market promotion, and new e-commerce operations of Lenovo’s China region. With profound practical management experiences, he excels in brand building and new media operations management for Lenovo’s devices and consumer products. He pioneered digital marketing for Lenovo and created well-known live broadcast IPs such as “Great Product Live Broadcast”; and he has also explored a unique set of brand and promotion strategies in the commercial market field, launching commercial marketing IPs with significant industry influence, such as “Smart China Tour,” “New IT CIOs Forum” and ” Lenovo Innovation Journey.”
In addition, Charles is committed to Lenovo’s ESG (Environmental, Social, and Governance) initiatives, focusing on strengthening and enhancing the company’s contributions across four key value dimensions: national development, social charity, industry advancement, and environmental sustainability. He actively participates and promotes ESG activities, including rural revitalization and educational equity.
Charles led the team and landed multiple charitable projects, such as the “Lenovo ‘Lian Meng’ (‘Connection’) Vision Plan” and “Beautiful Holidays,” which are designed to create a greener and more harmonious society and to assist those in need. Through these efforts, he is dedicated to making a positive impact on society and supporting vulnerable communities.
In May 2015, Charles joined Lenovo Group as the Vice President and Chief Marketing Officer for China region. Prior to joining Lenovo, he had over 18 years of professional experience across various industries, including telecommunications, social platforms, and traditional media, where he became well-versed in media communications and marketing ecosystem development.
From March 2001 to July 2007, he successively held the positions of Senior Public Relations Manager and Marketing Director for the China region at Siemens Communication Group. Subsequently, during his tenure at Tianya.com, he successfully built the brand image of its social media portal. In addition to prior experience at China Daily, Charles also has a wealth of media communication experiences.

Stella joined LEGO as Marketing VP since February, 2022. She is responsible for leading LEGO China Marketing Team to achieve LEGO Brand development in China, through driving full-year-round campaigns, social & media activations, membership excellence and retail experience. She is also key member of LEGO global leadership team on marketing and portfolio value chain.

Stella is a very experienced marketing leader with over 25 years’ track record. She worked all her way up from marketing frontline and accumulated a strong track record with a variety of business segments and channel mix. Her industry expertise covers different industries including toy, beauty, food, pet food, baby toiletry and OTC.

Before joining LEGO China, she was the GM for Professional Skin BU in J&J Consumer Group, where she supported the business turn-around and developed a long-term new business model to drive sustainable growth. Stella has abundant brand experience working with different brands, including Mars Royal Canin, Danone, Kjeldsens, Avon, etc. Throughout her career, she has also got the opportunity to take up P&L responsibilities by leading offline sales and e-commerce.

Stella is skilled in Marketing Management, channel management, brand Management, and overall Strategy. She holds a Master of Business Administration (M.B.A.) from JiaoTong University & Australia SunShine coast university.

JULIE NESTOR
Executive Vice President, Head of Marketing & Communications
Asia Pacific
Mastercard

With extensive experience in financial services, technology, and hospitality, Julie Nestor leads a team that uses digital-first strategies, multisensory branding, major sporting and entertainment sponsorships, and experiential marketing to showcase Mastercard’s role in connected commerce and bring its brand promise to life for stakeholders across the Asia Pacific region.

Believing that marketers can drive social impact alongside business results, Julie’s marketing approach celebrates diversity and fosters inclusion through product-led programs based on inclusive design thinking. These initiatives highlight Mastercard’s commitment to inclusivity and strengthen the brand’s connection with diverse consumer groups by creating practical products and solutions that tangibly advance the DEI agenda.

A member of the Asia Pacific Leadership Team, Julie also co-executive sponsors the ADAPT business resource group, aiming to make Mastercard an employer of choice for people with disabilities.

Allen Liu rejoined Fonterra this year as Head of Marketing for Greater China Consumer Brands, and is responsible for leading the Consumer Brands marketing team to build the stronger brand and portfolio strategy for China brands business.

Allen is a experienced marketer in the dairy industry. In the past two years, he was the marketing head of Mengniu cheese division. During 2019 to 2022, Allen also worked in Fonterra and lead the UHT & Dairy Foods business. Allen started his career with Unilever Management Trainee.

David Zhang has been joined Oatly since 2017 and currently serves as the President of the Greater China. He brought the Oatly brand into the China market. Under Mr. Zhang’s leadership, Oatly China is far ahead of its market peers and is well-known as the lifestyle endorser of fashion, health, cool-play, and sustainability. In the 5 years since Oatly entered China market, it has spearheaded the food & beverage industry to establish the new plant-based protein category in China. In 2021, Mr Zhang was honored by Food & Beverage Innovation Forum (FBIF) with the “Person of the Year” award, which recognizes individuals who are influencing and leading the Food & Beverage industry and its future through their actions. Oatly’s success in China was recognized by Cheung Kong Graduate School of Business (CKGSB) as “Outstanding Commercial Showcase”, and has received the “2021 Excellent Management Award” by Harvard Business Review China.
Mr. Zhang has more than 20 years of experience in corporate management roles. Before joining Oatly, he served at Siemens, General Electric (GE), China Resources Group and other Fortune Global 500 companies, and held management positions in sales, marketing, investment, operations and strategic management.

Joslyn Wu joined VF Group in March 2021 as Senior Brand Director, The North Face. She is responsible for the development of brand and marketing strategies s well as the execution of marketing campaigns for The North Face brand in Asia Pacific region.

Prior to VF, Joslyn worked as Brand Director of AB Inbev, where she was responsible for the marketing management of Budweiser, Hoegaarden, Harbin beer and several other brands, and served in multiple positions in both China and GHQ, where she gained extensive knowledge of consumer insight, brand communication strategies  as well as marketing integration of global brands in multiple regions including China.

Joslyn holds a Bachelor of Diplomatic Studies from Guangdong University of Foreign Studies , and Master’s degree of Communication Studies  from the Communication University of China.

is the Senior Director Brand & Content, Mars Wrigley China, and the Global digital marketing acceleration. She is responsible for delivering communication strategies and building iconic brand in a personal relevant and cultural famous approach for Mars Wrigley China’s entire portfolio Besides, she is also responsible for development and scale deployment of leading edge digital branding building capabilities and approaches as global stewardship.

Alice is a seasoned marketers and business woman with nearly 20 years exprience in Great China and Afirca with a proven track record in delivering strong business performance, building great team, launching category disruptive innovation & marketing campaigns. Prior to Mars, she has riched experience in both MNC and domestic companies. She started and spent 13 years working for P&G with a varity of different role across differnt categories, global& regional roles. She has led the team winning multiple awards such as Effie, ROI, LIA Chinese Creativity Awards over the years and was invited as guest lecturer in Cannes Linons 2023.

Alice graduated in Harbin institute of Technology and acquired master degree.

Bryan has focused on the fragrance industry for nearly 20 years, providing professional fragrance customization services for hundreds of outstanding enterprises in the world, the founder of the Chinese perfume brand field, won the Best Perfume Product Award of the 2023 China Beauty Expo, the Jingdong Beauty Awards Ceremony and the Little Red Book 2018 Global Business Conference, the strategic lecturer of the 2017 China Cosmetics Industry Leaders Summit, and is committed to changing the pattern of China and the global fragrance field.

Zhang Rui, a graduate of Peking University, is an member of the 2nd Session of Hupan University and holds an EMBA from Tsinghua University’s School of Finance. He also serves as a consultant for Xinhua News Agency’s “National Brand Day”, a director in the Greater China region for the Effie Awards, an honorary mentor for P&G’s Digital Marketing Academy, and a partner in Lenovo Star Friends Fund. He was honored with the prestigious Ram Charan Management Practice Award by Harvard Business Review for two consecutive years, 2017 and 2018.

In addition, Zhang Rui has been invited as the professional judge of many domestically and internationally renowned prizes such as the Effie Awards, ROI Festival, ECI Awards, China Content Marketing Awards and V Marketing China Awards, etc.

Yixing, Chen joined Chi Forest in 2021 as Chief creative officer and CEO special assistant，he’s responsible for leading the creative marketing team to build a world-class creative marketing function.

Prior to Chi Forest，Yixing was Senior Executive with Beijing Motie Culture Group Co., LTD, the partner of Beijing Garage Coffee Investment Fund (Limited partnership). He investing across art, high technology, and consumer sectors.

Yixing holds a Bachelor of film production from Vancouver Film School (VFS), as well as he was a renowned screenwriter.

In June 2024, Angel stepped down as Chief Growth Officer of Ogilvy China to found Prosperity Academy, empowering brand growth in the IP era while nurturing her personal IP “Angel’s Marketing Wisdom.” With 30+ years of branding expertise spanning strategy to execution, including 16 years at Ogilvy, 5 in internet startups, 7 in edutech, and 1 in MCN, she’s launched numerous brands from scratch, fostered top IPs with millions of followers, and mentored elites across industries, serving as brand advisor to listed companies and unicorns.

China’s home facial and body beauty device industry has evolved through stages of exploration, expansion, and intense competition, and is now entering a phase focused on brand development. In this new stage, the key driver of consumer purchases is shifting from marketing efforts to product quality. As a leading brand in anti-aging beauty devices, Jmoon has excelled by focusing on both product innovation and brand strength since its inception, enabling it to take the lead in a highly competitive market. What has Jmoon done right, and how can its approach serve as an example for other brands?

Vice President of XIAO GUAN TEA.
Responsible for product, design and branding.

Winner of Ram Charan Management Practice Award, China’s Top 10 Brand Officers in 2021, Top 100 Brand People of the Year in 2022.

Judge for International Advertising Awards, Hooxiao Awards, Top Brand Innovation Awards, Morketing “Spirit Eye Awards”, Golden Craftsman Awards, and many other well-known marketing awards.

Gerry Guo, General Manager of Hellobike’s commercialization platform, oversees the marketing system and strategic product development from inception to maturity.

He has profound insights into O2O marketing market. Before Hellobike, he led Tencent’s Social and Performance Advertising Department for the national FMCG industry, providing comprehensive services to 50 top clients like Unilever, P&G, and L’Oreal, achieving success in major projects and winning numerous awards. He also served as a Media Research Manager at Nielsen Greater China, applying his expertise in marketing psychology and consumer insights to accumulate rich experience in the retail industry.

Co-founder of Brand Dujosoo, Founder of Brand Li Xiang Ban Ke,
Entrepreneurship Mentor in Fujian Province, Science and Technology Commissioner in Fujian Province, Vice President of the Fujian Province Wholesale and Retail Industry Association, and Judge for the China-International College Students’ Innovation Competition.

CHICMAX (stock code: 02145. HK) is a successful multi-brand leading Chinese cosmetics company, and it is also the first domestic beauty stock in the Hong Kong stock market. Melinda Liu is in charge of the group’s multi-brand marketing work, having rich experience in brand management, public relations communication, marketing, etc., and has created marketing ideas such as “full link of product-efficiency- sales”. She has led CHICMAX’s subsidiary brands such as KANS, One Leaf and Baby Elephant to complete more than 100 large-scale marketing and promotion projects, all of which have achieved excellent closed-loop marketing from brand to ROI post-link transformation. In the first half of 2024, Douyin’s GMV of KANS reached RMB 3.44 billion, which already exceeded last year’s total GMV and ranked TOP1 on Douyin Beauty six times, well ahead of several international brands and domestic brands.

Melinda Liu is good at incubating and operating new brands and has established a brand newpage within the group. newpage is a Chinese infant skincare brand co-founded by well-known actor Zhang Ziyi and parenting expert Cui Yutao, which pioneered a new brand model of “medical & research co-creation” and promoted Chinese maternal and child skincare brands from popularization to specialization. The brand was officially launched in May 2022 and realized revenue of RMB 153 million in 2023, YoY increase up to 498%. Half of the year Y24 ended on the ‘6·18 shopping festival’, newpage’s online sales volume achieved RMB 152 million, close to the annual sales volume in 2023.

Xiaomasong, founder of Xiaomasong Marketing Consulting, author of the best-selling books “Marketing Notes” and “The Truth About Selling,” is the Chief Marketing Consultant for the Dedao app and one of the most recognized experts on marketing in China.

He is an emerging local marketing expert in China, gaining attention with the development of the Internet and new consumption trends. As a consultant, Xiaomasong has developed marketing strategies for a number of China’s leading brands, including Genki Forest , Luhua, Dedao App, Luckin Coffee, Bantianyao, Babycare, Yujian Xiaomian, Nanchengxiang, Shizuren, Tasogare, FORTY-NINE UNION, and Daddysweety.

Martin You joined Peley Group in 2022 as Vice President, and he is now responsible for several departments, mainly including R&D, Product Development, Supply Chain and Quality etc.

Before joining Peley, Dr. You has spent many years at L’Oréal in leadership positions covering technology innovation and product development. He was formerly the Category Head of Development Laboratory in the China Research and Innovation Centre and the Head of Open Product Development in the Asia-Pacific region. Before that, he served as the Deputy Director of R&D in Pharmaceutical Enterprises for few years. He possesses extensive management experience in the global pharmaceutical and cosmetic industry.

Upon joining the Peley Group under the leadership of Dr. You, the team delved deeply in creating science and beauty, and consistently developing high consumer relevancy products that are with good quality, efficay and safety for the market to meet all needs and desires.

He holds a Bachelor’s Degree in Chemistry with Bio-Organic chemistry from The University of Birmingham, UK, and obtained a Doctoral Degree in Organic Chemistry from The University of Nottingham, UK. After his Ph.D., he joined Centre for Biomolecular Sciences of the University of Nottingham as Post-doctoral Research fellowship in Medicinal Chemistry for two years.

Ruiwen Ma (Ida)

Investment Director of
Cathay Capital

Ida is an Investment Director for Cathay Capital. Prior to joining Cathay, she worked at K2VC for over 2 years. She also had previous roles at Evolution Media China Capital (co-founded by TPG & CAA) and KPMG Global Strategy Group.

Ida holds a bachelor’s degree from Wuhan University and a master’s degree from Cambridge University.

The Brand Director of CHEERWIN Group, responsible for the integrated marketing and communication of multiple brands under CHEERWIN, such as Chaowei and Vewin. Through effective media strategy that combines differentiated content, my team and I had created various benchmark cases in the industry and successfully cultivated one product with sales volume exceeding 100 million yuan, driving brand influence and market share via best-selling item.

Co-founder of SIINSIIN
Prior to SIINSIIN，Erin Lin worked for a top global public relations and communication company. In this role, she was mainly responsible for the public relations strategy of luxury brands such as Hermes, Piaget, and Fendi’s business in China. In this role, she gained insight into leading fashion trends.
Erin, as co-founder of SIINSIIN, participated in the development of SIINSIIN from 0 to 1, and accurately positioned the brand as a women’s fashion functional clothing brand. Meanwhile, she quickly drove the brand to occupy the first place in 2 subcategories nearly three years after its establishment.
Now, Erin is responsible for the integrated marketing of SIINSIIN brand, establishing the core competitiveness of the brand with integrated marketing strategy and visual strategy, and driving the steady growth of the brand.
Erin holds a Master of Economics from Georgetown University，USA

Executive Vice President of Man Wah Holdings Limited（CHEERS）
Master of Business Administration, Tsinghua University

Curriculum vitae
Served as the General Manager of Home-Appliance Marketing at Haier Group from 2012 to 2021.
From 2022 to present, served as Executive Vice President of Man Wah Holdings Limited.

As the Executive Vice President of CHEERS, a leading brand in the Home industry, Long CaiHua has played a crucial role in the development of CHEERS / First Class / 5-Star Bed Mattress and other brands under Man Wah Holdings with the business philosophy of “Digital intelligence integration” and the strategic policy of “Product Leadership”.

Through a series of actions such as product innovation, market positioning and marketing strategy, he successfully led CHEERS / First Class recilner sofa to maintain its market leadership position, and continued to expand new consumer groups and market opportunities, making outstanding contributions to the efficient business growth of the enterprise.

Mr. Wang Shuang’Jiang (Eric Wang) is the Head of Marketing and E-commerce of Duravit APAC, responsible for integration of brand and marketing in China and APAC. He is also in charge of the development and operation of Duravit’s e-commerce business in China, dedicated to building Duravit into a high-end bathroom brand in China.

Before joining Duravit, he served as the Head of Digital Media and Customer Marketing of BSH Home Appliances in Greater China for nearly 20 years, successfully establishing the top home appliance brand image in China and achieving steady business growth.

Eric holds a bachelor’s degree in economics from Jilin University and an EMBA degree from Fudan University. He has focused on the field of marketing for many years, creating many well-known marketing cases in the industry and has also been hired as an expert judge or chairman by several digital marketing media competitions.

Meng xiangqi，A well-known marketing strategist and retail giant with experience managing billions in retail.With over ten years of experience in retail and new marketing, including roles at EMI Music, Tencent, Haier, Xiaomi, and JD.com. Known for his sharp business insights and innovative marketing strategies, he has developed numerous successful brands and products across various industries.

He is an expert in new media marketing for the China Business Federation and a special lecturer at leading Chinese universities. Additionally, he serves as a mentor for rural revitalization projects and is a distinguished judge for major advertising awards, recognized as a top innovator in marketing by IAI in 2024.

SHI XUN is currently the Director and Deputy General Manager of Haoxiangni Health Food Co., Ltd., responsible for the strategic investment of Haoxiangni.

As a health caregiver for delicate women, SHI XUN promoted Haoxiangni with the People’s Daily “Life Times” and the School of Public Health of Peking University to release the first “White Paper on the Health and Nutrition of jujubes for Chinese women” in China, making jujube to be the first choice for Chinese women’s healthy diet, and making Haoxiangni to be the caretaker of China’s delicate women’s healthy life.

SHI XUN has always adhered to the concept of “jujube +” health products, and committed to reaching more consumers in need through the Internet to be healthy .

Alexis Chao, national marketing director of Royal Canin China; a pet lover with 4 cats and 1 dog and a marketing veteran with 18 years industry experience.

Eric Li is Synear CMO & EC division CEO，Responsible for Synear brand and marketing work.

As Synear CMO，In the construction of brand strategy, He building a systematic system of product innovation，Communictaions marketing system to build and break through the closed-loop aspects of marketing shows unique insight and successful practice,Build Synear into a strong market influence and brand appeal of the enterprise.

And he through Customerlnsights，Content Marketing，Call to action and Multi-channel layout，
Form“Brand-product-marketing-channel”four-in-one dimensional marketing matrix.
In order to keep the brand leading, He suggest use of big data optimization decision-making model，Continue to change marketing practices and product innovation.

Eric Li is Beijing University MBA and China advertising associction of commerce （CAAC）Experts，TIGER ROAD、EFFIE AWARDS、IAI Members of the Bureau or the final jury.

Cai has 18 years’ work experience in the media industry and 12 years’ work experience in e-commerce.
Cai joined Semir in 2012 and have served as the Deputy General Manager of Semir E-commerce, General Manager of Brand & Marketing System; Assistant to the General Manager of Semir Retail Business Department and Senior Director of Traffic Management Department, Deputy General Manager of Semir Live Streaming Business Department and Assistant to the General Manager of Retail Business Department.
Cai’s team created industry benchmark cases such as Semir’s Chaka Salt Lake TikTok Super Brand Day and Balabala’s Great Wall TikTok Super Brand Day. The brands Cai is serving, including Semir, Balabala, Mini Bala, have won awards such as the IAI Advertising E-commerce Marketing Gold Award, Silver Award, Golden Lion Award, Golden Investment Award, m-awards, HuXiao Award, Qilin International Advertising Award, and Golden Wheat Award for e-commerce marketing cases.

Ms. Ting HE is currently the partner and CEO of OSMPEARLS, responsible for the brand strategy, marketing, and e-commerce operations of OSMPEARLS, an online jewelry brand under OSM Holdings Group.
Before taking charge of OSMPEARLS, she has over ten years of experience in brand marketing and operation for Party A and Party B, and has worked in Advertising Creative Department, Marketing Department, and Online E-commerce Marketing and E-commerce Operation Department of Party A, participating in the entire chain from product to sales.
She has worked as a Party B’s advertiser in real estate, automotive and financial sectors, including Mercedes Benz, Porsche, Greentown China, China Overseas Estate, HSBC, etc. She has served as the head of the Marketing Department of a Hong Kong-listed financial group, leading the Marketing Department to develop and manage national market channels, planning brand public relations and communication activities, and establishing Chinese brand influence.
She started e-commerce entrepreneurship in 2018, serving to incubate new consumer brands after investment, providing online brand strategy integrated marketing as well as e-commerce operation services, and completing numerous new brand 0-1. She started to invest in and incubate OSMPEARLS, an online jewelry brand under OSM Holdings Group, in 2022, and achieved an online sales in one year with a GMV of over 50 million.

Many years of experience in online and offline retail operations
Constantly exploring new operation models and business growth points
Strengthening the integrated development of OTO, and continuous optimization of the marketing strategy

During Double Eleven in 2023, the channels of TikTok Local Life grew from 0 to more than 600, and offline sales drainage resulted over 100,000 beds.
In 2024, we will create an integrated OTO hit product – Mendale Moon Landing Pillow. During 100 days , its sales of omni-channel exceeded 100,000.

Ray Wang is the E-Com and Omni BU Digital Marketing Leader in NielsenIQ China. He has nearly 13 years of experience in market research, insight analysis, and customer service in the consumer goods industry. He has worked for multiple market research companies, serving domestic and foreign brands and retailers in the consumer goods industry. Provide clients with data analysis and retail insights, as well as corresponding market strategy consulting services.

Ray. Wang joined Nielsen IQ in 2018 and serves leading FMCG manufactures. Through retail and consumer goods market research, channel and channel evolution, road to market execution performance evaluation, product pricing, and promotion efficiency insights, he actively assists clients in formulating marketing strategies and expanding client business. The customer types include top multinational corporations, rapidly developing local leaders, and emerging enterprises worldwide.

Prior to Nielsen IQ, Ray Wang worked at GfK Market Research Company, providing industry insights and market consulting services to both foreign and local retailers in China.

Morning Wang join in SuoFeiYa as General Manager of Brand Center, and is responsible for SuoFeiYa brand and marketing strategies, as well as the execution of brand marketing activities.

Morning had worked in the advertising industry for over 10 years before joining SuoFeiYa. He had accompanied leading brands in the Home and Appliances industry for many years, and gaining extensive experience in marketing, brand strategy, and brand management.

Morning’s extensive experience in deeply cultivating the localized Chinese market, coupled with his profound insights into Chinese consumers and the consumption market, as well as his relentless pursuit of brand innovation in marketing, are the driving force behind his leadership in SuoFeiYa. He aims to provide customers with better home living experiences and effective communication through the brand.

SGMW, Head of user response and operation of SGMW User Service Department, Qing YI

Qing Yi currently is the head of user response and operation of SGMW User Service Department
She worked in the marketing department of SGMW Sales Company for more than ten years, engaged in market analysis, production and sales management, digital marketing, e-commerce, new media, etc., with rich market analysis experience and keen user insight.
She Graduated from the School of Media Science of Sun Yat-sen University in 2007, Information Science major, with a master’s degree in management

Mr. Leslie Zhu, the Market Director of Gree Electric Appliances, Inc. of Zhuhai, is an outstanding brand manager and creative planning expert. He is now in charge of Gree marketing communication and brand business development for domestic and global markets.

Prior to joining Gree, Mr. Leslie Zhu had nearly 20 years of professional advertising experience, leading teams to provide creative planning and brand management services for well-known domestic and international companies such as Bank of China, China Mobile, COFCO Fortune, and USANA. He has created a large number of excellent advertising works.

In 2018, he was awarded the title of “the Best Marketer in Chinese Mainland” at the Macau International Advertising Festival.

With 15 years of experience in brand positioning consulting, Peter Pei is recognized as China’s most hands-on expert in strategic positioning implementation, specializing in breaking through and transforming national brands.
—He has served as Marketing and Brand General Manager for several companies with market values exceeding 10 billion yuan. Currently, he is the Vice President of Brand and Marketing at Macro, a leading brand in China’s water heater industry.

Pei has been honored as one of China’s Top 500 Chief Brand Officers, serves as a practical instructor in positioning implementation at the Jin Cuodao Explosive Product Training Camp, and is a distinguished judge for the TBI China Advertising Festival.

He has pioneered a unique 7-step positioning process and 14 positioning tools, designed to secure the correct brand positioning and deeply implement it operationally, greatly aiding in brand transformation.

Hello everyone, I’m Liu Yichen from Guizhou Xijiu E-commerce Information Industry Co., Ltd., and I’m currently in charge of the construction and promotion of the Zhijiao Baijiu brand. Starting from 2023, I have embarked on building an online content system for the Zhijiao Baijiu brand. Additionally, collaborating with the popular IP, the programmes utilized contents that is more aligned with the communication context of the internet to convey the brand attitude. By emphasizing the brand proposition of being the preferred choice for youth gatherings, the brand exposure achieved over 4.9 billion, successfully breaking through the traditional baijiu market dominated by business occasions.

With over 15 years of experience in market research, Mazeline Guo has honed her expertise in the Fast-Moving Consumer Goods (FMCG) sector, with a particular emphasis on the beauty, personal care, food and beverage, as well as healthcare industries.
Skilled in the integration of big data analytics with nuanced small data insights, she employs a diverse array of research and analytical methods to uncover market trends, pinpoint consumer needs, and identify opportunities for product innovation, all to foster growth in brand business.

Siwen, Zhang the director of COCO Marketing Department, possesses five years of experience in the fast-moving consumer goods (FMCG) industry and marketing for new consumption brands, such as Huaxi and babycare.
She excels in building brand influence via omo-media links and fostering deep consumer engagement. Through rigorous examination of market demand and consumer psychology, we establish distinctive value proposition and amplify our market presence, enhancing the overall brand value. Looking ahead, COCO will maintain a professional, rigorous, and innovative approach, exploring new marketing methods. We anticipate collaborating with distinguished partners in a concerted effort to advance the industry’s growth and development.

Jude Wang is the Partner and CMO of zdeer. The MBTI personality type is INTJ and a seasoned internet entrepreneur. He brings a wealth of experience in advertising, e-commerce, and digital marketing. For the past decade, driven by a passion for sustainable growth and excellence，he has been deeply focused on the consumer healthcare sector.

General Manager of the Professional Brand Business Division, China Resources Sanjiu

Mr. Yu Xiang is currently serving as the General Manager of the Professional Brand Business Division at China Resources Sanjiu Medical & Pharmaceutical Co., Ltd., where he is fully in charge of the business management and operations of the division.

Since joining China Resources Sanjiu, Mr. Yu Xiang has successively taken on various roles within the company’s market division, including Product Assistant, Product Manager, OTC Regional Manager, OTC Business Director, and Deputy General Manager of the OTC Marketing Center. He currently holds the position of General Manager of the Professional Brand Business Division. Additionally, Mr. Yu Xiang serves as the Executive Director of Aonuo (China) Pharmaceutical Co., Ltd. and Chairman of Sanjiu Sanofi (Shenzhen) Health Industry Co., Ltd. With a distinguished career spanning many years at China Resources Sanjiu, Mr. Yu Xiang has accumulated a wealth of experience in the fields of OTC pharmaceutical marketing strategy and channel management.

In the context of an aging population, digitalization of marketing, and the externalization of prescription drugs, Mr. Yu Xiang has led the Professional Brand Business Division of China Resources Sanjiu to explore and innovate in the field of Consumer Health Care (CHC) through strategic reorganization, business restructuring, and organizational reconfiguration, coupled with core initiatives such as product iteration, brand development, and the cultivation of an academic service ecosystem, thereby continuously embodying the philosophy of “Caring for the Health of the Public, Creating a Better Life” as espoused by China Resources Sanjiu.

Mr. Yu Xiang graduated from Peking University HSBC Business School in 2018, where he earned a Master of Business Administration (EMBA) degree.

Vice President of Aier Eye Hospital Group
Standing Committee Member of the Ophthalmology Committee, CNMIA
Off-campus tutor for MBA graduates of Hunan University
Judge for the VCON Star Innovation Award
Judge for the Greater China Region of the EFFIE Globalization Marketing Award

In charge of the operational management of Aier Eye Hospital Group
In charge of the operational management of the Shanghai region of Aier Eye Hospital
Dedicated to the development of ophthalmology, consistently adhering to the “patient-centered” philosophy, with over 20 years of innovative and practical experience
Participated in the completion of the “Aier Eye Hospital White Paper on Corneal Refractive Surgery” and the “China-Europe Refractive Cataract Surgery White Paper,” ect.
Authored the paper “Research on the Service Quality of Aier Eye Hospital.”

Ms. Dong boasts over a decade of experience in medical device product planning, product operation, brand digital transformation management, and marketing. During her tenure at Omron Healthcare, she gained deep insights into the needs of Chinese consumers and facilitated the development and launch of localized products in China. She has led her team to successfully plan and execute multiple large-scale events, promoting the marketing of e-commerce-exclusive products and key product campaigns, enhancing the brand’s digital management capabilities, and contributing to the intelligent transformation of the medical device industry.
Currently, Ms. Dong leads her team in actively advancing Omron Healthcare’s brand digital transformation journey. The team has effectively expanded the brand’s audience reach through diversified marketing strategies, including sports event sponsorships, cross-industry collaborations, innovative sales channels, and targeted media placements.

Ms. Shen leads Classic Brands BU of Bayer Consumer Health in China overlooking portfolio across key therapeutic areas: Allergy, Cold & Flu, Dermatology, Women Health Shen is an internationally recognized professional with an unique combination of local & global commercial operation experience. She held leadership roles in key Global markets – China, Japan, France, and in the ASEAN region with Loreal, GSK and Bayer.  She has led her teams in digital/innovation transformation with deep understanding of megabrand management, product innovation, and operation strategy, to achieve above market-growth within cosmetics, consumer healthcare, and in the pharmaceutical industry with numerus award wining initiatives

I have worked for multiple Fortune 500 companies including IBM, Accenture, Baxter, and Coca-Cola, etc. I have rich experience in strategic planning,  the implementation of large-scale IT applications, and the construction of big data platforms for the Pharmaceutical and FMCG retail sectors,. Having served as a CIO and Head of Digital in several listed companies, I have built digital marketing and operational support systems from the ground up. With over 20 years of experience in AI research and application, my current focus is on leveraging AI technology to develop core competencies at the strategic level, optimize resource allocation at the operational level, and achieve significant cost reduction and efficiency enhancement on a large scale.

Jia Jia is responsible for marketing, advertising products, strategy, and market initiatives at XiaoDu, a leading AI platform. He was formerly in charge of AIoT commercialization at Xiaomi and is an expert in AIGC products. Jia Jia has contributed to various AI-driven marketing initiatives, boasting extensive experience in AIGC marketing and voice interaction technologies. Committed to integrating cutting-edge AI into marketing, he delivers enhanced value to both brands and consumers, leading to innovative solutions and improved customer engagement.

Tiger Shang, General Manager, Data Technology Center , Yili Group
Working in the data industry for 20 years to explore data value for business challenges. In 2019 Tiger joined Yili Group, leading the dedicated team to build in-house original capabilities to drive digital transformation.
Previously, Tiger has held different management positions at Alibaba and Kantar where he created new data-driven business and applied data-technology to help established brands grow e-commercial business.
Tiger got his PhD from Renmin University and had rich experience in big data business strategy, big data product design and organization capabilities development.

The Vice President of Digital Store Operations for McDonald‘s China, has over 20 years of product design and development experience, having worked in online gaming and travel companies, and has extensive experience in to-consumer and operational systems. He joined McDonald’s in 2020 and led the team to complete the the localized independent design and development of McDonald’s China APP, mini-program, B2B, and other omni-channel systems. Since 2022, he has been responsible for the digital transformation of restaurants and enterprises.

Jun Cao is Vice President, Head of Asia at Analytic Partners. With 20+ years of analytics experience and deep insights across the Asia and North America markets, Jun brings innovative solutions and high-value consulting skills to help global and local clients drive analytic adoptions in Asia.
Jun holds a Ph.D. degree from Temple University in the US and a bachelor’s degree from Peking University in China.

Zhenduo Jiang joined LYFEN in August 2007 and has held key positions such as Special Assistant to the Chairman and Chief Strategy Officer. Since December 2022, he has been appointed as Chief Growth Officer in charge of brand management, public relations, marketing, and user growth.Leveraging his deep industry insights and forward-looking strategic mindset, Jiang has spearheaded innovations in brand building and marketing strategies. By seamlessly integrating consumer engagement, digital retail, AIGC, and Tencent Cloud infrastructure, he has created a comprehensive ecosystem that enhances the interaction between customers, products, and sales channels, solidifying the foundation for the company’s long-term growth.

Youchao Dong is the Chief Product Officer at Meetsocial Group, with a Master’s degree in Computer Science from the University of Michigan. He has extensive experience in AdTech and MarTech, having held leadership roles such as CEO of TikTok’s Ad Network, Pangle, and Head of Global Emerging Business at ByteDance, where he led significant marketing and monetization strategies. He was the youngest executive in leadership roles at Baidu and Tencent, overseeing marketing, revenue, data science, and product innovation, and was an early member of Instagram as a Machine Learning Tech Lead in Growth & Marketing, contributing to exponential user growth. Specialized in Growth & Monetization, China Outbound and Inbound, Glocalization, AI Application in Business, and AdTech & MarTech, Youchao is responsible for multi-billion dollar P&L across various B2C and B2B businesses. His expertise spans Product, Engineering & AI, Strategy, Sales & Operations, and P&L management, with an accumulated managed marketing budget of $12 billion.

Will is the founder and CEO of SHARGE, fully responsible for developing and executing the brand’s marketing strategy and activities in China.

With over a decade of experience in the consumer electronics industry, Will has gained comprehensive expertise from technical research and development to marketing.

At Gree Electric, he was responsible for developing key innovative modules for flagship models, securing over ten patents. During his tenure at Meizu, Will played a pivotal role in marketing, contributing to the company’s growth from hundreds of thousands to tens of millions of units shipped.

At SHARGE, he led the team in achieving a breakthrough from zero to 100 million in revenue.

He was an early core product manager at Xiaomi and has been recognized as one of the “Annual U30 Character” in Zhongguancun,as well as one of the “Top 10 VR/AI Innovators” by the MIIT and the Shenzhen Government. He has launched several AR hit products: smart temperature-measuring AR glasses that contributed to China’s technological efforts against the pandemic, Rokid Air and Station, which ushered in the era of consumer-grade AR, and AR Lite, which has made spatial computing more accessible. Rokid overseas sales have exceeded $100 million, with products sold in more than 100 countries worldwide.

I joined CHUNMI Technology Group in 2016 and have been a driving force behind the successful launch and promotion of key products in the domestic market, including the Mijia Rice Cooker and Mijia Induction Cooker. A highlight of my work was the launch of the first Mijia Pressure IH Rice Cooker, which sold out in just 47 seconds on its debut day. I also contributed significantly to the establishment of CHUNMI’s leading brands, Joyami, QCOOKER, and TOKIT. My involvement in the 2022 TOKIT global ambassador project and the 2021 TOKIT Omni Cook multifunctional cooker crowdfunding campaign helped us surpass one million dollars on Kickstarter. In 2024, I am spearheading the global promotion of the TOKIT brand, with a special focus on the new AKUAPURE water purification series.

Ms. Liu joined Shenzhen Breo Technology Co., Ltd. in 2007, current director, senior executive, partner, and general manager of the e-commerce business division of Breo.

Ms. Liu’s in-depth understanding of the e-commerce, industry and category market demands, as well as her pursuit of product innovation, business innovation, strategy innovation, team management and continuous satisfaction of consumers’ pain points, are the keys to her leading the Breo e-commerce team to create one miracle after another.

Rose YIN has 14+ years of experience in global communications and currently serves as the Head of the IMC Department at Meetsocial Group. She specializes in global brand management and integrated marketing strategy consulting.
She has provided professional services to renowned brands and institutions such as Xiaomi, Transsion Group, Honor, Destination Canada, The Ministry of Culture and Tourism of the People’s Republic of China, and the Department of Culture and Tourism of Abu Dhabi,etc,
Before joining Meetsocial Group, Rose worked at H+K Strategies, Fleishman Hillard, and Weber Shandwick, where she gained extensive strategic PR experience, contributing significantly to international brand marketing and cross-border business expansion.

Mr. Zhang is brand director of Shanghai Electric Group Co., Ltd, who in charge of overall group brand strategic planning, multi-brands structure management, public relationships and all branding activations in the market. Prior to joining Shanghai Electric group, Mr. Zhang was the brand director of Far East Holding Group Co., Ltd. and XCMG Group, with rich knowledge and experience in B2B industry in brand strategic management, public relationship and communication.

After accomplished his master’s degree in business management at Xiamen University, Mr. Zhang Di enrolled in the MBA program at Antai College of Economics and Management, Shanghai Jiao Tong University.

Jolene Shang, the Chief Marketing Officer at Zendure, has accumulated rich experience in various areas of international marketing before joining Zendure, including public relations, entertainment marketing, retail marketing, and sports marketing. She previously served as the Global Head of Public Relations and Senior Director of Global Communications at TCL, the representative for China at the United Nations Educational, Scientific and Cultural Organization’s Peace Centre, and the Director of Global Affairs at the US-China Friendship Association. Jolene focuses on applying strategic thinking to formulate marketing strategies for Chinese brands going global, with a primary focus on responding to the target audience, shaping brand awareness and recognition. She has a wealth of professional experience in the field of Chinese brands going global and is committed to building a trustworthy Chinese brand.

Huan.tv has been deeply involved in marketing and operations within the CTV industry for fourteen years, establishing itself as a leading CTV service provider. Mr. Shenggang Wu is currently a venture partner at CBC Capital/Yunhai Ventures and a founding partner of Shifang Fund. He previously served as the head of the Brand Strategy Center at Roland Berger International Management Consulting, where he led his team in executing brand strategy consulting projects for key accounts such as China Telecom, General Motors, and Lenovo.

Yuhong Li is a new-generation entrepreneur, researcher, and brand innovation & growth Strategist. She has been honored with awards such as the Campaign China Award for Women to Watch and the Women Leading Change Awards.

She founded Ylab, a brand strategy consulting firm that combines an international perspective with insights into the local market. Serving Fortune 500 companies for a long time, it has successfully assisted numerous domestic and global brands in achieving strategic growth leaps, earning the title of Campaign Asia’s Consultancy of the Year in Greater China.

Yuhong Li has a profound interest in human nature, leading Ylab in long-term research in cross-generation groups to provide insights into predicting future consumer demands.

Amy Gao has 20 years of experience in the digital marketing and advertising industry. She has worked for CSM, Miaozhen Systems, and Xinsight, focusing on media audience research and big data marketing solutions. She has participated in the design and operation of digital advertising monitoring tools, cross-screen budget allocation tools, and programmatic delivery systems. Throughout this process, she has accumulated rich experience in marketing technology services for 4A advertising agencies and brand clients.

Currently, as the CSO of Huan.tv, Amy Gao leads a team to drive the upgrading of CTV marketing products, including programmatic platforms and NEWTV product innovations, serving numerous well-known brand clients.

Rafeol Liu joined Banyan Group in Feb 2024 as Senior Director of Marketing and Digital Transformation,  and is responsible for building a world-class marketing function, driving digital innovation and spearheading e-commerce operations.

Rafeol is a seasoned marketer and digital expertiese with 16 years exeprience across multi industries., with a track record in exellent E-commerce performance, launching new innovation, and delivering ground-breaking marketing campaigns.

Prior to joining Banyan Group China, Rafeol served as the Director of Digital Marketing & E-Commerce for the Greater China region at InterContinental Hotels Group (IHG). During his tenure, he achieved remarkable milestones and played a pivotal role in driving business growth, digital innovation, and social media engagement. Before IHG, he had FMCG marketing experience with Unilever and General Mills.

Rafeol holds a Bachelor of Advertising, from Fudan University, China.

With over 10 years of hands-on marketing experience, Mr. Shen has served more than 15 renowned brands and orchestrated over 20 projects exceeding RMB10 million in scale.

As a senior marketing professional, Mr. Shen takes CHEERS’ “product leadership” as the starting point for marketing power, deeply exploring the new closed-loop marketing chain of “people-goods-scenes-touch-purchase” in e-commerce. He actively embraces platforms, coordinates with cross-border brands, unites industry celebrities, and combines offline channels through a series of marketing actions such as strategic innovation, positioning renewal, and content promotion. In the era of content marketing supremacy, Mr. Shen plays an important role in helping CHEERS brand achieve rapid development in e-commerce.

Mrs Na Jiang is a seasoned explorer and practitioner in internet and media operations. She previously served as a director at CCTV and as the head of value-added services at People.com.cn. With extensive media experience, she possesses a solid theoretical foundation and practical expertise in CTV, internet new media, marketing innovation, advertising, and market communications.

Over the years, Ms. Jiang has been deeply involved in the field of digital marketing, from mobile to home internet. Currently, she serves as the Vice President of Huan.tv and the General Manager of the Intelligent Marketing Division, where she oversees the development of business products, operational systems, and customer service teams. Leading the team in serving numerous top-tier brands, she continuously enhances Huan.tv’s CTV marketing capabilities and drives the growth of the CTV marketing industry.

Mr. Yan Chengjiang is the Chief Client Service Officer of GOZEN Technology, responsible for providing digital communication strategy services for clients, as well as exploring the business model of TV/OTT media innovation.

Prior to joining GOZEN Technology, Mr. Yan was the General Manager of Media Strategy Investment at Dentsu Media China and General Manager of GroupM, Nanjing office. Mr. Yan has more than 20 years of practical experience in the field of media tactical planning.

During his tenure at GOZEN Technology, Mr. Yan led the team to effectively combine media investment, platform strategy and data-driven content through the introduction of a more efficient investment in all-link media solutions, creating a synergistic model of business intelligence and digital drive to better upgrade customer service.

Ms. Wang Luowei currently serves as the head of the Department of Branding and Communications at the China Foundation for Rural Development (CFRD). In this role, she leads the formulation of the organization’s brand strategy and communication tactics, organizes and supports the promotion of both institutional and project brands, expands communication resources, and continuously enhances the organization’s influence and credibility.

Ms. Wang graduated in 2004 from the School of Philosophy and Religious Studies at Minzu University of China. She joined CFRD (formerly the China Foundation for Poverty Alleviation) in 2010, and has since held various roles in the Department of Disaster Relief, Department of Health Development, Department of Branding and Communications. She is currently the Deputy Director of the Department of Branding and Communications. Over the years, she has been responsible for project execution, project management, project branding & communications, and project fundraising, gaining considerable experience in philanthropic project management and communications.

Ms. Wang has always been passionate and innovative about the philanthropic industry and philanthropic communications. She leads the department with the goal of “precision communications and targeted impact”, following the principles of “warmth, height, and strength”, and concentrating on the “Five Key Influences” , which is always aimed at increasing the impacts of CFRD.

Chengang (Charles) Shen, is the founder and CEO of Meetsocial Group. Founded in 2013, Meetsocial has led its development into a leading overseas digital marketing service agency in the industry and helped nearly 100,000 Chinese enterprises break global marketing boundaries and achieve leapfrog expansion of overseas business. In the early stages of the company’s establishment, Charles and his team prioritized obtaining Chinese advertising agency qualifications from multiple international top media outlets and achieved rapid development of the company by decisively promoting the upgrading of technology, data, and creative services. As a representative in the field of digital marketing, he was selected as one of the 100 most creative figures in Chinese business for Fast Company.

As the earliest explorer of China’s overseas e-commerce industry, Charles’ years of experience in strategic planning at eBay have given him a profound understanding and keen insight into the needs of enterprises going global. He also founded Darwin Marketing and built it into one of the earliest outstanding overseas performance marketing organizations in China.

Mr. Sichen WANG is currently the General Manager of Channels Business Center of Weyushidai. He is fully responsible for the formulation and implementation of live-streaming plans for Weyushidai in the Channels sector brands and small and medium-sized live-streaming merchants.

Before joining Weyushidai, Mr. Sichen WANG started a women’s clothing e-commerce business on Douyin in 2018, with a company size of over 200 people. In 2021, he served as a lecturer for WeChat creators and many other mobile phone brands. His work focus is all on the Channels-related sector business, and he has extensive experience in the planning and formulation of Channels live-streaming business.

Patrick Owen has been serving as the Chief Marketing Officer (CMO) of OPPO Indonesia since 2020. In this role, he leads the marketing efforts to strengthen OPPO’s brand presence and execute strategies that connect with diverse audiences across Indonesia. His focus on innovation and market understanding continues to drive OPPO’s success in the competitive smartphone industry.

Patrick began his career as the Founder of the Patrick Owen fashion line in 2012, where he developed his expertise in creative leadership and brand development.

In addition to his corporate achievements, Patrick has been a Board Member of Happy Hearts Indonesia, an NGO dedicated to education, since 2019. His contributions have earned him recognition from Forbes, which named him one of the “Forbes 30 Under 30” in 2019. And also from Prestige, with “Prestige 40 Under 40” in 2020.

Patrick is an active contributor to industry discussions, regularly sharing his insights at conferences and events.

Zhang Yaxue (Celia), Vice President of Meetsocial Group and head of SinoClick, is responsible for the overall business development of SinoClick. She drives the current overseas business to be more feasible through a full-link, cross-platform, and cross-channel approach using “digital-intelligence-tech.”

Celia has been deeply involved in the overseas market for many years, gaining extensive exposure to various types of businesses in  overseas e-commerce: from expanding Meta’s business, to integrating upstream and downstream channel partners, to leading the establishment of an independent advertising policy team, and collaborating with the technical team to develop Meetsocial’s own technology products, while continuously incubating small and medium-sized clients. Celia has always been active on the front lines of business, which lead to her accumulated rich experience and industry insights.

Celia excels at gaining insights, evaluating, and responding to major trends in the overseas market from different positions and multiple perspectives. Based on this, she builds SinoClick business teams and products from 0 to 1 step by step.

Mr. Cai Jun has nearly 20 years of work experience in Fortune Global 500 companies, and has worked as a product, brand, and sales manager in the China region at Intel, Samsung, and HP; Especially in brand promotion and marketing management, I have accumulated rich experience. Joined the leading Chinese cleaning appliance brand, Xiaogou Electric Group, in 2021, responsible for overall overseas work. From scratch, built localized channels and overseas subsidiaries, established an overseas brand marketing system, effectively promoted IMC, and achieved annual growth in sales performance. Accumulated rich experience in overseas operations and management.

GN Pearl was founded in 1994 and is a specialized group covering the entire pearl industry chain, including pearl breeding, jewelry design, research and deep processing, sales distribution, and cultural communication. The product categories include jewelry, health and skincare products, traditional Chinese medicine, etc. Sales channels are distributed both online and offline throughout the country.

Mr. Zhou Shuo is specialized in product design, research and production, marketing, and sales management of the entire business of GN Pearl Group. With the development of online self media and content e-commerce, Mr. Zhou Shuo is also actively trying to create a personal IP access to empower his branding communication and sales.

Mr. Zhou Shuo graduated from the IAS (Institute for Advanced Study) of Wuhan University in 2009 with a dual bachelor’s degree in Mathematics and Finance; Graduated from Thunderbird School of Global Management in 2015 with a full scholarship and an MBA in Global Management degree. Selected for Forbes (China) 30 Under 30 Elite List in 2017.

Served Tencent for 14 years, he was in charge of business cooperation in the Platform and Content Business Group, including business such as QQ, Tencent News, Tencent Classroom, Interest Tribe, NOW Live, Guang Dian Tong, and Tencent Live. He was a level 12 sales channel expert.
He led the team to build from scratch three products with over 100 million users each, and a platform with annual revenue of 5 billion RMB.
In addition, he served as a senior lecturer at Tencent Academy, and has independently developed courses such as “Private Domain User Analysis and Live Marketing.”
Teacher Xiao Q obtained a master’s degree in New Media from the Chinese University of Hong Kong and a bachelor’s degree in International Economics and Trade from the College of Diplomacy.

Mike, the 32nd President of the Cambridge University Student Union and founder of a national high-tech enterprise, was a recipient of a full Cambridge University PhD scholarship. Recognized as one of the Hurun China’s 30 Under 30s Venture Leaders in 2020 and an APEC Changemaker, he has dedicated 8 years to the biotechnology field. The brand he founded, “RanYiduo,” received the VLab 2021 Innovation Brand Award. During his entrepreneurial endeavors, Mike led his team to overcome the antagonism problem in multi-strain probiotics, breaking the monopoly of Finland, Denmark, and the United States. They achieved cost-effective mass production of 33 strains of probiotics and launched the world’s first “full-strain probiotics.” Through a proprietary intelligent system, they optimized co-fermentation and freeze-drying technologies, becoming the first domestic product to achieve trillion-level probiotics mass production, and thus, the first Chinese enterprise to compete with Japan’s Meiji Pharmaceutical in this market segment.Known for his video account “Cambridge Uncle Mike,” which blends technology, humanities, and religious content, Mike was selected for the “Asia-Pacific Youth Leadership Program.” The Natural Data Science Group he founded is dedicated to solving traffic growth, trust issues, and life science problems using artificial intelligence technology. The company has been awarded as the “Best AI Startup” in the specialized, refined, distinctive, and new (SRDN) field of biomedical technology.