General Manager of the Professional Brand Business Division, China Resources Sanjiu

Mr. Yu Xiang is currently serving as the General Manager of the Professional Brand Business Division at China Resources Sanjiu Medical & Pharmaceutical Co., Ltd., where he is fully in charge of the business management and operations of the division.

Since joining China Resources Sanjiu, Mr. Yu Xiang has successively taken on various roles within the company’s market division, including Product Assistant, Product Manager, OTC Regional Manager, OTC Business Director, and Deputy General Manager of the OTC Marketing Center. He currently holds the position of General Manager of the Professional Brand Business Division. Additionally, Mr. Yu Xiang serves as the Executive Director of Aonuo (China) Pharmaceutical Co., Ltd. and Chairman of Sanjiu Sanofi (Shenzhen) Health Industry Co., Ltd. With a distinguished career spanning many years at China Resources Sanjiu, Mr. Yu Xiang has accumulated a wealth of experience in the fields of OTC pharmaceutical marketing strategy and channel management.

In the context of an aging population, digitalization of marketing, and the externalization of prescription drugs, Mr. Yu Xiang has led the Professional Brand Business Division of China Resources Sanjiu to explore and innovate in the field of Consumer Health Care (CHC) through strategic reorganization, business restructuring, and organizational reconfiguration, coupled with core initiatives such as product iteration, brand development, and the cultivation of an academic service ecosystem, thereby continuously embodying the philosophy of “Caring for the Health of the Public, Creating a Better Life” as espoused by China Resources Sanjiu.

Mr. Yu Xiang graduated from Peking University HSBC Business School in 2018, where he earned a Master of Business Administration (EMBA) degree.