Cai has 18 years’ work experience in the media industry and 12 years’ work experience in e-commerce.
Cai joined Semir in 2012 and have served as the Deputy General Manager of Semir E-commerce, General Manager of Brand & Marketing System; Assistant to the General Manager of Semir Retail Business Department and Senior Director of Traffic Management Department, Deputy General Manager of Semir Live Streaming Business Department and Assistant to the General Manager of Retail Business Department.
Cai’s team created industry benchmark cases such as Semir’s Chaka Salt Lake TikTok Super Brand Day and Balabala’s Great Wall TikTok Super Brand Day. The brands Cai is serving, including Semir, Balabala, Mini Bala, have won awards such as the IAI Advertising E-commerce Marketing Gold Award, Silver Award, Golden Lion Award, Golden Investment Award, m-awards, HuXiao Award, Qilin International Advertising Award, and Golden Wheat Award for e-commerce marketing cases.
